Advertising, Consumer psychology, Design, Neuroscience, Perception, Visual language
As you fight the scrum in the shops and gaze longingly at all those beautifully packaged products remind your brain that all is not as it appears! Consumer packaging has been market tested for donkeys’ years and for good reason…it exerts a mystical power over us...
Advertising, Branding, Consumer psychology, Perception
For all his flaws (hey, we’re all only human) I think we’d all agree that Steve Jobs, co-founder of Apple, was an inspiring, innovative and passionate leader. And a man that understood only too well the connection between what something looks and feels...
Consumer psychology, Design, Perception
We all know that the world of consumer product packaging has been tried and tested for its effects on us for years (see ‘A question of Christmas taste”). And the Design Business Association (DBA) is a great resource promoting the powerful business case for the...
