Watermark are a joy to work with, they are very creative, go the extra mile for clients and consistently deliver on time.

John Barron Design Interface

The Arcade

Working with retail consultants Design Interface, for Letchworth Garden City Heritage Foundation, we turn this tired arcade into a tempting shopping destination.

We reflected the arcade’s original, and glorious Arts and Crafts heritage in an elegant visual identity. An “arcade” of trees forms graceful arches – just right for a garden city!

The stylish look was rolled out across the site from shop signage and way-finding to exterior display graphics for the Arts Centre. And we developed easy to follow, identity guidelines to keep it good looking for years to come.

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