Art, Illusion, Neuroscience, Perception, Visual language
As we’ve discovered from other posts we don’t so much see as perceive. Our eyes and brain don’t function like a camera; light falling on our retina is only the beginning of a much greater mental journey. What we think we see is constructed within our brains and...
Art, Neuroscience, Perception
It’s been a manic month and finding the time to write a full post has eluded me! So instead, here is something I’ve seen this month that I really want to share with you. Grab a coffee, sit back and watch: “What makes a masterpiece” (sorry this isn’t...
Advertising, Consumer psychology, Design, Neuroscience, Perception, Visual language
As you fight the scrum in the shops and gaze longingly at all those beautifully packaged products remind your brain that all is not as it appears! Consumer packaging has been market tested for donkeys’ years and for good reason…it exerts a mystical power over us...
Art, Illusion, Neuroscience, Perception
As social creatures we need to recognise each other and our mind can perform some astounding feats when it comes to recognising faces. If you ever saw QI then you may have seen the splendid Einsteins face illusion which demonstrates this quite clearly. (You can watch...
