Advertising, Branding, Consumer psychology, Perception
For all his flaws (hey, we’re all only human) I think we’d all agree that Steve Jobs, co-founder of Apple, was an inspiring, innovative and passionate leader. And a man that understood only too well the connection between what something looks and feels...
Consumer psychology, Design, Perception
We all know that the world of consumer product packaging has been tried and tested for its effects on us for years (see ‘A question of Christmas taste”). And the Design Business Association (DBA) is a great resource promoting the powerful business case for the...
