Illusion, Perception, Visual language
Here we are in the midst of another series of ‘The Apprentice’ and I bet that I wasn’t the only person that spent the first series, way back in 2005, wondering where about in Canary Wharf, Siralan’s (as he was back then) offices were? The rapid images of...
Art, Illusion, Neuroscience, Perception, Visual language
As we’ve discovered from other posts we don’t so much see as perceive. Our eyes and brain don’t function like a camera; light falling on our retina is only the beginning of a much greater mental journey. What we think we see is constructed within our brains and...
Advertising, Consumer psychology, Design, Neuroscience, Perception, Visual language
As you fight the scrum in the shops and gaze longingly at all those beautifully packaged products remind your brain that all is not as it appears! Consumer packaging has been market tested for donkeys’ years and for good reason…it exerts a mystical power over us...
Perception, Visual language
I read somewhere years ago that it’s virtually impossible to ignore an advert or design with a face, or more precisely eyes, on it and this seems to be very much the case – we just can’t help but try and make eye contact even if it is only symbolic. Our mind gets...
